Video Masterclass

Video matters to your social strategy because it compresses trust faster than any other content format.

It shows how your brand thinks, communicates, and creates value in seconds. This masterclass helps your team understand how to stop the scroll, hold attention, and use video to build credibility, familiarity, and trust across social platforms.

Delivered by Christina Minshull a former Head of Brand & Social, a former LinkedIn employee who helped launch video globally on the platform and a B2B TikTok creator for the past 5 years, this masterclass gives your team a clear, practical understanding of how video actually works across today’s platforms from someone who does it daily. 

This Video Masterclass is designed for CEOs and executives who know video matters, but don’t yet have a strategy for turning their ideas, opinions, and expertise into content that builds trust.

DURATION: 2 Hours

FORMAT: Virtual or In-Person for Team of 10

CONTENTS:

• The Role of Video |  In today’s attention and trust economy
• How Algorithms Work | content, audience, and relationship signals
• The Neuroscience of Video | What actually stops the scroll
• Video Platform differences | LinkedIn, TikTok, Instagram, YouTube
• Video Formats | Selecting short-form, long-form, live, talking head, POV, Trends, Clipping, behind-the-scenes
• Video Hook Strategy | Creating Verbal & Visual Hooks that grab attention in the first 3 seconds
• Batch Content Creation | Using data, social listening and audience signals into into structured, engaging video content
• Common Video Mistakes | And how to avoid them.
• Video Production Principles | framing, lighting, audio, and setup
• Editing Principles | What actually matters on LinkedIn, TikTok, Instagram, YouTube. Captions, thumbnails, keywords, and discoverability.
• Using AI for Video | Recommendations for ideation, scripting, workflow, and repurposing
• Conversation not Content | How to create dialogue with your audience through video, not just content. 
• Video Metrics | Understanding what matters - watch time, completion rate, saves, shares, comments
• Real World Examples | What works, what doesn’t, and why
• Thought-starter ideas | your team can apply immediately

Upon purchasing you are agreeing to The Brand Audit Client Terms and Conditions. Please take the time to read.