CHRISTINA MINSHULL
Christina Minshull is a global keynote speaker, Cannes award-winning marketer and CEO of The Brand Audit – the personal brand agency helping CEOs & Executives become the top 1% of voices on LinkedIn.
A former Head of Brand and Social Media, Christina has spent nearly two decades leading strategy at EY, LinkedIn, WestJet and the NHL.
She has spoken to audiences of up to 10K+ across the UK, Canada and the US, with appearances at AdWeek Europe, LinkedIn Marketing Summit, Financial Times, Google, TikTok and various marketing conferences.
Ranked among the Top 5% of LinkedIn Creator Worldwide, #19 TikTok Creator Marketing in Canada and #8 TikTok Creator Personal Brand in UK [Favikon], she is followed by 30K+ Executives for her perspectives on building trust, the philosophy of influence and the science of attention.
Her keynotes challenge outdated marketing playbooks and equip brands and leaders with insights to earn attention, build trust and remain relevant in a modern world.
RECENT GIGS
- UK | Financial Times | What Makes a Brand Worth Listening To
- EU | Advertising Week Europe | The Future of B2B - Influence, Creativity & Human Voices
- UK | B2B Marketing Expo | The Future of Search Starts on Social
- USA | Techstars | Personal Branding for Founders
- Canada | Canada Tech | Building a Founder Brand
- UK | Ad Tech Connect The Trade Desk & Exchangewire | Creating a Personal Brand
- UK | Startup Grind IWD | Building a Brand with TikTok & WeWork
- UK | WIPN with NBC Comcast Freewheel | Building a Personal Brand
- UK | SoHo House London | Creating an EGC Strategy
- UK | Brand-to-Demand ROI w/ Bright
- UK | Google & Women on Stage | Personal Brand in the Age of AI
- UK | Link, Laugh, Love | Creating Your Personal Brand Voice
- UK | Briars | International Executive Leadership
- EU | World Nuclear Association | The Trust Economy
KEYNOTES
THE TRUST ECONOMY: The New Brand Economics
We spent decades competing for information. Then we competed for attention. Now both are abundant. The scarce resource is trust.
In this provocative keynote, Christina Minshull explores the shift from the Information Economy to the Attention Economy to what comes next: The Trust Economy.
A global Financial Times x IPA study found trust is now the second most powerful driver of profit, market share and customer acquisition. Yet just 22% of companies treat trust as a board-level KPI.
Drawing on nearly two decades leading brand strategy, Christina examines how people decide who and what to believe in a world increasingly shaped by algorithms, AI-generated content and declining institutional trust.
She introduces a new framework for understanding how trust is built, transferred, investigated and lost and why reputation is becoming one of the most valuable assets a leader or organization can own.
THE AGE OF ARTIFICIAL AUTHORITY
For most of human history, expertise was difficult to fake. Knowledge took years to acquire. Authority came from credentials, experience or access.
Then AI changed the economics of expertise. Today, anyone can produce the language of an expert: a polished point of view, sophisticated strategy or convincing argument. We’ve democratized knowledge, but we’ve also democratized the appearance of knowing.
In this challenging keynote, Christina explores the rise of artificial authority: a world where sounding credible and being credible are increasingly different things.
She examines what happens to expertise, thought leadership and reputation when AI can imitate many of the signals we once used to identify authority and why original thinking, lived experience and proof are becoming more valuable as a result.
KNOWN: What 1,000+ Leaders Revealed About Reputation
Everyone has an opinion about personal brand. Christina Minshull wanted data.
After speaking to 1,000+ leaders, her research found 90% believe personal brand is becoming more important, yet many still struggle to invest the time, confidence and consistency required to build one.
Drawing on her ongoing State of Personal Brand research, Christina explores what leaders really think about visibility, reputation and influence: from the barriers holding them back to where they draw the line between personal and professional.
As the reputation of the leader becomes increasingly connected to the reputation of the organization, being known is becoming part of the job of leadership.
THE ART OF INTENTIONAL CONNECTION: The New Rules of Networking
When Christina landed in London, she didn’t know a soul. Two years later she had built thousands of intentional connections, a community of CEOs and executives and relationships that shaped her community, opportunities and business.
In this keynote, Christina challenges the traditional idea of networking and explores what it takes to build meaningful relationships in an increasingly digital and disconnected world.
Drawing on neuroscience, behavioural psychology, the power of third spaces and her own experiment in starting from zero, she reveals why some people are remembered while others are forgotten, how to turn introductions into lasting relationships, and why the spaces we create around us matter.
The strongest networks aren’t collected. They’re intentionally curated.
DISTINCTIVE: The Science of Being Remembered
Why Being Better Isn't Enough When Everyone Looks the Same
AI has made it easier than ever to create competent content, campaigns and ideas. But when everyone has access to the same tools, best practices and algorithms, good starts to look remarkably similar.
In this provocative keynote, Christina explores why distinctiveness is becoming one of the most valuable advantages a brand can build and why being better isn’t enough if nobody remembers you.
Drawing on nearly two decades leading brand and social strategy, she examines the psychology behind what makes brands memorable, the cultural forces driving sameness, and why AI risks accelerating the sea of sameness.
Because in a world where everyone can be good, the advantage belongs to those who are unmistakable.
DISCOVERED: The New Rules of Being Found
Search isn’t what it used to be. People no longer discover brands through a single search box. They search across social platforms, creators, communities, traditional search and increasingly, AI.
Discovery has fragmented.
In this keynote, Christina explores how people find, investigate and choose brands in a world where search happens everywhere and what that means for visibility, reputation and growth.
Drawing on nearly two decades in brand and social strategy, she examines the rise of social search, AI-powered discovery and the new signals determining which brands get surfaced, trusted and chosen.
Because the question is no longer whether you rank on Google. It’s whether you show up wherever people are looking.
THE HUMAN ALGORITHM: What Makes People Stop, Remember and Act
Marketers spend enormous amounts of time trying to understand algorithms. But there’s one algorithm that matters more: the human brain.
Platforms change. Formats change. Algorithms change. The psychology behind what captures our attention, enters our memory and influences our decisions changes far more slowly.
In this keynote, Christina explores the behavioural science behind attention, memory and influence and why understanding people is more valuable than chasing the latest platform hack.
Drawing on nearly two decades in brand and social strategy, she reveals the principles that make ideas stick, brands memorable and people act.
Because the best marketers don't hack algorithms. They understand humans.
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