CHRISTINA MINSHULL

Christina Minshull is a global keynote speaker, Cannes award-winning marketer and CEO of The Brand Audit – the personal brand agency helping CEOs & Executives become the top 1% of voices on LinkedIn.

A former Head of Brand and Social Media, Christina has spent nearly two decades leading strategy at EY, LinkedIn, WestJet and the NHL.

She has spoken to audiences of up to 10K+ across the UK, Canada and the US, with appearances at AdWeek Europe, LinkedIn Marketing Summit, Financial Times, Google, TikTok and various marketing conferences.

Ranked among the Top 5% of LinkedIn Creator Worldwide, #19 TikTok Creator Marketing in Canada and #8 TikTok Creator Personal Brand in UK [Favikon], she is followed by 30K+ Executives for her perspectives on building trust, the philosophy of influence and the science of attention.

Her keynotes challenge outdated marketing playbooks and equip brands and leaders with insights to earn attention, build trust and remain relevant in a modern world.

RECENT GIGS

  • UK | Financial Times | What Makes a Brand Worth Listening To
  • EU | Advertising Week Europe | The Future of B2B - Influence, Creativity & Human Voices
  • UK | B2B Marketing Expo | The Future of Search Starts on Social
  • USA | Techstars | Personal Branding for Founders
  • Canada | Canada Tech | Building a Founder Brand
  • UK | Ad Tech Connect The Trade Desk & Exchangewire | Creating a Personal Brand
  • UK | Startup Grind IWD | Building a Brand with TikTok & WeWork
  • UK | WIPN with NBC Comcast Freewheel | Building a Personal Brand
  • UK | SoHo House London | Creating an EGC Strategy
  • UK | Brand-to-Demand ROI w/ Bright
  • UK | Google & Women on Stage | Personal Brand in the Age of AI
  • UK | Link, Laugh, Love | Creating Your Personal Brand Voice
  • UK | Briars | International Executive Leadership
  • EU | World Nuclear Association | The Trust Economy

HER PRESENCE: WARM & COMMANDING

Christina delivered a standout talk at the Women on Stage event, leaving the audience feeling deeply engaged and uplifted. Her presence was both warm and commanding, creating an atmosphere where everyone felt encouraged to listen, reflect, and participate.Through her thoughtful storytelling and insightful perspectives, Christina fostered a sense of shared purpose and motivation—she spoke with us, prompting meaningful reflection and encouraging each of us to consider how we can drive change in our own spheres.Her message was a powerful reminder of the impact we can have when we lead with authenticity and intention. Many left the session feeling not only empowered but also ready to take action. Christina delivered a standout talk at the Women on Stage event, leaving the audience feeling deeply engaged and uplifted. Her... Christina delivered a standout talk at the Women on Stage event, leaving the audience feeling deeply engaged and uplifted. Her presence was both warm and commanding, creating an atmosphere where everyone felt encouraged to listen, reflect, and participate.Through her thoughtful storytelling and insightful perspectives, Christina fostered a sense of shared purpose and motivation—she spoke with us, prompting meaningful reflection and encouraging each of us to consider how we can drive change in our own spheres.Her message was a powerful reminder of the impact we can have when we lead with authenticity and intention. Many left the session feeling not only empowered but also ready to take action.

FUNNY, MEMORABLE & ACTIONABLE

We all go to so many events and conferences and see so many speakers. I saw Christina Minshull at a WICT event. Of course, we all go to plenty of events and conferences, but not all of them are memorable. I found her insights direct, clear, well-reasoned and actionable. There are plenty of brand advisors and coaches out there - Christina has straightforward, practical advice, she's been there, she's worked for LinkedIn, she's done brand marketing all over the world, and she's willing to share it with audiences. And she's funny! We all go to so many events and conferences and see so many speakers. I saw Christina Minshull at a... We all go to so many events and conferences and see so many speakers. I saw Christina Minshull at a WICT event. Of course, we all go to plenty of events and conferences, but not all of them are memorable. I found her insights direct, clear, well-reasoned and actionable. There are plenty of brand advisors and coaches out there - Christina has straightforward, practical advice, she's been there, she's worked for LinkedIn, she's done brand marketing all over the world, and she's willing to share it with audiences. And she's funny!

CONVERTING COMPLEX BRAND THEORY INTO PRACTICAL ADVICE

Christina's workshop at Link Laugh Love was a masterclass in brand-building. She brought laser focus to the topic, offering deeply practical and actionable advice rather than overwhelming theory. Christina's superpower is taking complex branding concepts and distilling them into concrete, tangible strategy. Attendees left the session with an action plan, not a never-ending list of ideas they needed to research. Christina is always able to find the balance between informational heft and practical application, all while keeping the atmosphere in the room upbeat, engaged, and energized. Christina's workshop at Link Laugh Love was a masterclass in brand-building. She brought laser focus to the topic, offering deeply... Christina's workshop at Link Laugh Love was a masterclass in brand-building. She brought laser focus to the topic, offering deeply practical and actionable advice rather than overwhelming theory. Christina's superpower is taking complex branding concepts and distilling them into concrete, tangible strategy. Attendees left the session with an action plan, not a never-ending list of ideas they needed to research. Christina is always able to find the balance between informational heft and practical application, all while keeping the atmosphere in the room upbeat, engaged, and energized.

MAX ENERGY & ENGAGED AUDIENCE

Christina always brings the max energy and passion to every session she runs. She keeps the audience engaged - and more importantly, engages with them! The audience always feel like they were right there with her and leave skilled up and buzzing. I can't recommend her highly enough! Christina always brings the max energy and passion to every session she runs. She keeps the audience engaged - and... Christina always brings the max energy and passion to every session she runs. She keeps the audience engaged - and more importantly, engages with them! The audience always feel like they were right there with her and leave skilled up and buzzing. I can't recommend her highly enough!

CONNECTED & INSPIRED AUDIENCE TO TAKE ACTION

Christina spoke at both our Women on Stage event and our Startup Grind International Women’s Day event, and in both settings, she struck the perfect balance between personal storytelling and practical advice. Her talks were engaging and genuinely useful, with smart, honest insights on how to show up online. Her delivery is confident and yet relatable, and she has a great instinct for what the audience needs in the moment. What really stuck with me was how she shared real, actionable takeaways in a very relatable way that was relevant to a diversity of people and roles. She truly connected and inspired our audience to take action! Christina spoke at both our Women on Stage event and our Startup Grind International Women’s Day event, and in both... Christina spoke at both our Women on Stage event and our Startup Grind International Women’s Day event, and in both settings, she struck the perfect balance between personal storytelling and practical advice. Her talks were engaging and genuinely useful, with smart, honest insights on how to show up online. Her delivery is confident and yet relatable, and she has a great instinct for what the audience needs in the moment. What really stuck with me was how she shared real, actionable takeaways in a very relatable way that was relevant to a diversity of people and roles. She truly connected and inspired our audience to take action!

OUTSTANDING, INSPIRING & HIGHLY PRACTICAL

Christina hosted a keynote at our TWIPN event, supported by FreeWheel for International Women's Day, on the art of building your personal brand. Her talk was incredibly relatable and offered practical insights into creating and owning your presence across social media. The session uncovered the magic behind personal branding, sharing the latest tips, actionable strategies, and ways to truly own your space. The keynote and accompanying action points were outstanding, inspiring and highly practical for anyone looking to elevate their personal brand. Definitely recommend Christina! Christina hosted a keynote at our TWIPN event, supported by FreeWheel for International Women's Day, on the art of building... Christina hosted a keynote at our TWIPN event, supported by FreeWheel for International Women's Day, on the art of building your personal brand. Her talk was incredibly relatable and offered practical insights into creating and owning your presence across social media. The session uncovered the magic behind personal branding, sharing the latest tips, actionable strategies, and ways to truly own your space. The keynote and accompanying action points were outstanding, inspiring and highly practical for anyone looking to elevate their personal brand. Definitely recommend Christina!

A SPLASH OF STORYTELLING & SCIENCE

I have attended a couple of Christina's talks and love how she adds in a splash of science to get to the heart of her points! Understanding why people will or will not be more or less likely to interact with your brand from a human nature perspective brings so much more to the learning journey of how we can build a better brand for ourselves. Christina takes those golden science nuggets and perfectly places their relevance into how and why they matter to our brands. I have utilised some of her tips into real life scenarios and watched the magic happen! Christina's advice is memorable, actionable and easy to implement - her audience walks away with tricks that you can action the very next day! I would truly recommend her to anyone struggling with their personal brands. I have attended a couple of Christina's talks and love how she adds in a splash of science to get... I have attended a couple of Christina's talks and love how she adds in a splash of science to get to the heart of her points! Understanding why people will or will not be more or less likely to interact with your brand from a human nature perspective brings so much more to the learning journey of how we can build a better brand for ourselves. Christina takes those golden science nuggets and perfectly places their relevance into how and why they matter to our brands. I have utilised some of her tips into real life scenarios and watched the magic happen! Christina's advice is memorable, actionable and easy to implement - her audience walks away with tricks that you can action the very next day! I would truly recommend her to anyone struggling with their personal brands.

FUTURE-FOCUSED SPEAKER

Christina is a future-focused speaker who helps companies see possibilities they might otherwise miss. At our event, she spoke about how B2B companies should approach the value of brand to demand, challenging leaders to think differently about their marketing strategies.What made her perspective so valuable was her real-world experience leading brand and social at companies like EY, LinkedIn & WestJet, she gave our audience a credible view of how leaders can connect strategy to business outcomes. She shared the kind of insights that make you pause, rethink what you thought you knew, and see opportunities in a new light.If you want a speaker who is a mix of credible and thought-provoking, Christina delivers. Christina is a future-focused speaker who helps companies see possibilities they might otherwise miss. At our event, she spoke about... Christina is a future-focused speaker who helps companies see possibilities they might otherwise miss. At our event, she spoke about how B2B companies should approach the value of brand to demand, challenging leaders to think differently about their marketing strategies.What made her perspective so valuable was her real-world experience leading brand and social at companies like EY, LinkedIn & WestJet, she gave our audience a credible view of how leaders can connect strategy to business outcomes. She shared the kind of insights that make you pause, rethink what you thought you knew, and see opportunities in a new light.If you want a speaker who is a mix of credible and thought-provoking, Christina delivers.

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KEYNOTES

THE TRUST ECONOMY: The New Brand Economics

We spent decades competing for information. Then we competed for attention. Now both are abundant. The scarce resource is trust.

In this provocative keynote, Christina Minshull explores the shift from the Information Economy to the Attention Economy to what comes next: The Trust Economy.

A global Financial Times x IPA study found trust is now the second most powerful driver of profit, market share and customer acquisition. Yet just 22% of companies treat trust as a board-level KPI.

Drawing on nearly two decades leading brand strategy, Christina examines how people decide who and what to believe in a world increasingly shaped by algorithms, AI-generated content and declining institutional trust.

She introduces a new framework for understanding how trust is built, transferred, investigated and lost and why reputation is becoming one of the most valuable assets a leader or organization can own.

THE AGE OF ARTIFICIAL AUTHORITY

For most of human history, expertise was difficult to fake. Knowledge took years to acquire. Authority came from credentials, experience or access.

Then AI changed the economics of expertise. Today, anyone can produce the language of an expert: a polished point of view, sophisticated strategy or convincing argument. We’ve democratized knowledge, but we’ve also democratized the appearance of knowing.

In this challenging keynote, Christina explores the rise of artificial authority: a world where sounding credible and being credible are increasingly different things.

She examines what happens to expertise, thought leadership and reputation when AI can imitate many of the signals we once used to identify authority and why original thinking, lived experience and proof are becoming more valuable as a result.

KNOWN: What 1,000+ Leaders Revealed About Reputation

Everyone has an opinion about personal brand. Christina Minshull wanted data. 

After speaking to 1,000+ leaders, her research found 90% believe personal brand is becoming more important, yet many still struggle to invest the time, confidence and consistency required to build one. 

Drawing on her ongoing State of Personal Brand research, Christina explores what leaders really think about visibility, reputation and influence: from the barriers holding them back to where they draw the line between personal and professional.

As the reputation of the leader becomes increasingly connected to the reputation of the organization, being known is becoming part of the job of leadership.

THE ART OF INTENTIONAL CONNECTION: The New Rules of Networking

When Christina landed in London, she didn’t know a soul. Two years later she had built thousands of intentional connections, a community of CEOs and executives and relationships that shaped her community, opportunities and business.

In this keynote, Christina challenges the traditional idea of networking and explores what it takes to build meaningful relationships in an increasingly digital and disconnected world.

Drawing on neuroscience, behavioural psychology, the power of third spaces and her own experiment in starting from zero, she reveals why some people are remembered while others are forgotten, how to turn introductions into lasting relationships, and why the spaces we create around us matter.

The strongest networks aren’t collected. They’re intentionally curated.

DISTINCTIVE: The Science of Being Remembered

Why Being Better Isn't Enough When Everyone Looks the Same

AI has made it easier than ever to create competent content, campaigns and ideas. But when everyone has access to the same tools, best practices and algorithms, good starts to look remarkably similar.

In this provocative keynote, Christina explores why distinctiveness is becoming one of the most valuable advantages a brand can build and why being better isn’t enough if nobody remembers you.

Drawing on nearly two decades leading brand and social strategy, she examines the psychology behind what makes brands memorable, the cultural forces driving sameness, and why AI risks accelerating the sea of sameness.

Because in a world where everyone can be good, the advantage belongs to those who are unmistakable.

DISCOVERED: The New Rules of Being Found

Search isn’t what it used to be. People no longer discover brands through a single search box. They search across social platforms, creators, communities, traditional search and increasingly, AI.

Discovery has fragmented.

In this keynote, Christina explores how people find, investigate and choose brands in a world where search happens everywhere and what that means for visibility, reputation and growth.

Drawing on nearly two decades in brand and social strategy, she examines the rise of social search, AI-powered discovery and the new signals determining which brands get surfaced, trusted and chosen.

Because the question is no longer whether you rank on Google. It’s whether you show up wherever people are looking.

THE HUMAN ALGORITHM: What Makes People Stop, Remember and Act

Marketers spend enormous amounts of time trying to understand algorithms. But there’s one algorithm that matters more: the human brain.

Platforms change. Formats change. Algorithms change. The psychology behind what captures our attention, enters our memory and influences our decisions changes far more slowly.

In this keynote, Christina explores the behavioural science behind attention, memory and influence and why understanding people is more valuable than chasing the latest platform hack.

Drawing on nearly two decades in brand and social strategy, she reveals the principles that make ideas stick, brands memorable and people act.

Because the best marketers don't hack algorithms. They understand humans.

  • TIKTOK

    Join 18K+ Executives and Business Professionals on TikTok for unfiltered takes on personal brand and the attention economy.

  • Christina Minshull LinkedIn

    LINKEDIN

    Join 10K+ CEOs & executives who follow me on LinkedIn for contrarian insights on social media strategy.

  • Christina Minshull Substack

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  • A conversation with Lumen's Head of Growth on the new era of B2B Marketing and a focus on B2H - Business to Human.

  • A conversation with LinkedIn, Bloomberg, IBM & EY on how to build and strengthen your brand's community on social media.

  • A conversation about LinkedIn advertising campaigns and how to build a brand presence on the platform.

  • A conversation on how to build a results-driven social media strategy by leveraging the power of audience data and social listening.

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