ABOUT CHRISTINA MINSHULL
Christina is a dynamic global speaker with extensive experience across the US, Canada, and UK, captivating audiences at keynotes and panels with up to 10,000+ attendees. As a former Head of Brand and Social Media for global enterprises like EY, LinkedIn, and WestJet, she now serves as the CEO of The Brand Audit, a personal brand and social media agency.
With over two decades in marketing, Christina is a Cannes award-winning brand strategist, a Top LinkedIn Voice, and has built a personal brand following of 25K+ by challenging conventional marketing wisdom and delivering contrarian, no-nonsense advice. Her approach disrupts the status quo and empowers businesses and individuals to rethink what it takes to stand out and capture attention.
TOPICS
BUILD YOUR EXECUTIVE BRAND
Your company’s greatest asset? Your people. Yet, fewer than 1% of CEOs and executives actively engage in thought leadership—despite the fact there's 1B+ people on LinkedIn and 71% of consumers say an active CEO presence increases their likelihood of purchasing.
In this keynote, CEOs and Executive teams will learn how to bridge this gap, humanize their content, and leverage thought leadership to create a more connected, engaged team and a thriving business ecosystem.
We break down:
- How to lead online and offline.
- Why your personal brand is leadership, not a vanity project.
- The science, pyschology and data behind personal branding.
- How to create an executive brand that attracts talent, partners and customers.
- How to use systems to scale your visibility—without draining your time.
- What CEOs and Executives get wrong about personal branding — and how to modernize your presence.
Attendees will walk away with inspiration, data and frameworks to build their personal brand, build trust with internal and external stakeholders and become industry thought leaders.
YOUR STARTUP HAS A BRAND - DO YOU?
Your startup isn’t the only thing that needs a brand—you do too. In today’s market, investors, customers, and top talent don’t just bet on products; they bet on founders they trust. A strong personal brand isn’t self-promotion—it’s an asset. Startups needs funding, customers, and momentum. Your personal brand can help you get there faster.
In this keynote, we break down:
- Why your personal brand is a growth engine, not a vanity project.
- How to create a founder brand that attracts investors, customers, and talent.
- The science, pyschology and data behind personal branding.
- How to use systems to scale your visibility—without draining your time.
- What startup founders get wrong about personal branding (and how to fix it).
Attendees will walk away with inspiration and frameworks to build their personal brand, build trust with their audience and stand out in a crowded market.
STOP THE SCROLL ON SOCIAL
In a world of infinite distractions and short attention spans stopping the scroll is essential for brand success.
As someone who spent years as a Head of Social, is the CEO of a social media agency and LinkedIn/TikTok Creator with 30K following, I’ve seen firsthand what grabs attention and what gets lost in the noise.
The average person spends just seconds deciding whether to engage with your content. So, how do you break through, make them stop, and get them to engage?
In this keynote, we explore:
- The psychology behind the scroll: Understanding the behavior that drives engagement.
- Crafting thumb-stopping content in the first 3 seconds: What actually makes people pause.
- The art of the hook: How to use verbal hooks, headlines, captions, and thumbnails that demand attention – Proven examples and templates.
- Visual storytelling: The power of visual hooks, video, design, and authenticity – How I use video on TikTok and LinkedIn to connect with audiences, build trust, and keep them coming back for more.
- The role of emotion and curiosity – how tapping into emotion and intrigue can keep viewers engaged and sharing.
Attendees will walk away with a toolkit of actionable strategies to create social content that stands out, captures attention, and keeps people engaged—no matter the platform.
SEARCH STARTS ON SOCIAL
Search isn’t what it used to be. The way people discover brands, products, and services has shifted—dramatically. Today, 40% of consumers use social media for search instead of Google—and TikTok is leading the way.
We’re not in the “attention economy” anymore. Attention is the economy. The question isn’t just how to get it—it’s where.
From spending four years as a creator and building enterprise TikTok strategies for global brands, I’ve seen firsthand how social is reshaping search. What worked yesterday won’t work tomorrow. Brands that understand this shift will dominate. Those that don’t? They’ll disappear.
In this keynote, we’ll break down:
- Why search is shifting from Google to social—and what it means for brands.
- How TikTok is shaping the future of discovery (and what businesses must learn).
- The new rules of brand visibility in a world where attention is everything.
- How to optimize for discoverability where your audience actually searches.
Attendees will walk away with a clear roadmap to stay ahead of the shift, build brand presence where it matters, and leverage social platforms as the new search engines.
WATCH CHRISTINA ON TIKTOK
Tune in to four years of insights on personal brand strategy, social media tactics, and bold, contrarian marketing perspectives!
PODCASTS
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Lumen5
Millennials kill everything (sorry), including traditional marketing–but in a good way. Taking us away from the stuffy boardrooms join our discussion on the era of faster, more casual marketing–the core of “Business to Human”.
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LinkedIn
A conversation with LinkedIn, Bloomberg, IBM & EY on how to build and strengthen your brand's community on the LinkedIn platform.
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Marketing Jam
Chatted with Marketing Jam on effective LinkedIn advertising campaigns and how to build a brand presence on the platform.
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Hootsuite Blog
Chatted with Hootsuite on how to build a results-driven social media strategy by leveraging the power of audience data and social listening.
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B2B Content Show
Spoke with the B2B Content Show on how to build a Global brand-to-demand Social Media Strategy from the ground up.
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Consulta
Chatted with Consulta team on the power of a personal brand, audience connectivity and building a powerful company brand.
