THE BRAND AUDIT BLOG

How to Create Audience Personas for your Brand Strategy

How to Create Audience Personas for your Brand ...

An audience persona, also known as a buyer persona or customer persona, is a semi-fictional representation of your ideal customer based on market research and real data about your existing...

How to Create Audience Personas for your Brand ...

An audience persona, also known as a buyer persona or customer persona, is a semi-fictional representation of your ideal customer based on market research and real data about your existing...

Rejection Therapy for Entrepreneurs

Rejection Therapy for Entrepreneurs

Resilience is key to success, especially for entrepreneurs. But many Founders struggle with this.  This is where Rejection Therapy can help. What is Rejection Therapy? It's intended to help you overcome...

Rejection Therapy for Entrepreneurs

Resilience is key to success, especially for entrepreneurs. But many Founders struggle with this.  This is where Rejection Therapy can help. What is Rejection Therapy? It's intended to help you overcome...

Why CEOs Need to Be on LinkedIn

Why CEOs Need to Be on LinkedIn

As a CEO, your plate is undoubtedly full, and social media is not often your top priority. Initially, you might question the significance of your presence on social media platforms...

Why CEOs Need to Be on LinkedIn

As a CEO, your plate is undoubtedly full, and social media is not often your top priority. Initially, you might question the significance of your presence on social media platforms...

What Should a CEO be Posting on LinkedIn?

What Should a CEO be Posting on LinkedIn?

Discovering the right content strategy for LinkedIn remains a challenge for most CEOs. Amidst the recognition of executive social media's pivotal role in the future, many still grapple with translating...

What Should a CEO be Posting on LinkedIn?

Discovering the right content strategy for LinkedIn remains a challenge for most CEOs. Amidst the recognition of executive social media's pivotal role in the future, many still grapple with translating...

Silenced Screens: The Case for Concern over the TikTok Ban

Silenced Screens: The Case for Concern over the...

My LinkedIn feed is filled with people saying that they don't care about the TikTok ban. I don't see why TikTok is even a thing - they say. Marketers will just...

Silenced Screens: The Case for Concern over the...

My LinkedIn feed is filled with people saying that they don't care about the TikTok ban. I don't see why TikTok is even a thing - they say. Marketers will just...

Why Executive Social Media is the Future

Why Executive Social Media is the Future

Executive social media isn't just a trend. It's the future.  If you don't consistently build a social media presence - you risk losing market share to those that do.  Why...

Why Executive Social Media is the Future

Executive social media isn't just a trend. It's the future.  If you don't consistently build a social media presence - you risk losing market share to those that do.  Why...