Less than 1% of CEOs and Executives create content consistently on LinkedIn yet 71% of consumers say an active CEO presence influences their likelihood to buy.

The Brand Audit Club is where that 1% is being built.

This is a curated club of brand-side CEOs, Founders, and Executives committed to building influence, credibility, and visibility through their personal brands.

NETWORK WITH

  • THE BOARDROOM

    Every month, we host a private executive roundtable. An off-the-record space to bring your toughest questions, pressure-test your thinking, and learn from the operators in the trenches with you. You'll walk away with sharper thinking, new frameworks, and perspective you won’t find in a keynote.

  • PREMIUM CONTENT

    Exclusive content & resources from an experienced former Head of Brand and Social [EY, LinkedIn, WestJet] turned CEO of The Brand Audit.

  • EXCLUSIVE OFFERS

    Be the first to know about new services and exclusive partner discounts from our partners (i.e. Hootsuite, HubSpot, SXSW, TikTok + Creative Agency Partners).

  • EXECUTIVE EVENTS

    Quarterly, I host London Dinners curated where the guest list is intentional and designed to make you think differently. I also promote other events where executives can build their personal brands. Brands looking to sponsor reach out.

  • WEEKLY LINKEDIN IDEAS

    Stop the Scroll in 3-2-1 with ideas for CEOs, Founders & Execs on what to post on LinkedIn. A Weekly series titled "IDK What to Post" on Substack.

    • 3 LinkedIn Hooks
    • 2 LinkedIn Topics
    • 1 LinkedIn Structures
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THE BOARDROOM | 2026

JAN 8 - Reflections & Resolutions

What you’re carrying forward and what you’re leaving behind. Not in the goal-setting sense, but as a strategic conversation about discernment. The focus is decision quality, standards, and judgment: what you choose to protect as you move into the year ahead.

FEB 5 - News Consumption & The Architecture of Executive Decisions

What leaders read, watch, and scroll quietly shapes how they think, decide, and lead. This Boardroom examines how executives consume news today: the tools they rely on, how information is curated, and which sources earn their trust. We explore the difference between being constantly informed and being genuinely clear, and how algorithmic feeds, alerts, and commentary influence what feels urgent. The focus isn’t on consuming more. It’s on choosing sources with intent, using tools deliberately, and governing attention as a leadership discipline.

MAR 5 - AI as a Thinking Partner: How Leaders Are Actually Using It

AI is no longer a future conversation.
It’s already shaping how leaders think, decide, and operate quietly and unevenly. This executive roundtable focuses on real, lived use cases, not tools, trends, or predictions.

In this Boardroom, we’ll explore:

  • The most valuable ways leaders are using AI personally thinking partners, clarity tools, decision framing, cognitive offloading
  • Where AI is genuinely improving professional effectiveness, not productivity theatre
  • What tasks leaders are intentionally not delegating to AI, and why judgment still matters
  • The early signals of over-reliance vs smart leverage

Designed for leaders who want to use AI to extend their capacity without eroding their judgment.

APRIL 2 - Built Under Pressure: Resilience & Rejection

Most leaders talk about resilience as if it’s something you either have or don’t.
In reality, resilience is built deliberately through exposure, pressure, and repeated decision-making under strain.

This Boardroom reframes resilience not as a personality trait, but as a leadership system.

  • How leaders unintentionally avoid the very situations that build capacity, often in the name of efficiency or risk management
  • Why prolonged comfort erodes executive range, narrowing judgment over time
  • How to design controlled discomfort without chaos, so pressure strengthens rather than destabilizes teams

This is not a conversation about grit, hustle, or burnout. It’s a strategic discussion about building leadership range before the stakes are forced upon you.

MAY 7 - The Moments You Moved: Career Pivots that Changes Everything

A reflective, high-trust conversation about the career decisions leaders rarely unpack in public the moments where staying felt safe, but moving felt necessary.

In this Boardroom, we’ll explore:

  • The pivots that quietly reshaped leadership trajectory: role, industry, geography, or identity
  • How leaders recognized when growth required discomfort, not optimization
  • The difference between a strategic pivot and a reactive escape
  • What leaders would do differently if they had to make the same decision again

This is not a conversation about reinvention or “finding your passion.”
It’s about discernment, timing, and risk under uncertainty.

JUNE 11 - Success, Reconsidered: What Actually Brings You Happiness

Most leaders can articulate their goals.
Far fewer can articulate what genuinely sustains them. We are creating space for a different kind of conversation not about success metrics, but about what makes leadership feel worth it over time. Because happiness, at senior levels, isn’t about pleasure. It’s about alignment.

In this Boardroom, we’ll explore:

  • What leaders once assumed would bring happiness and what actually did
  • The gap between external success and internal satisfaction
  • How ambition evolves over time, and what leaders often fail to update
  • What leaders protect fiercely and what they regret sacrificing

For leaders who’ve achieved a lot and are thoughtful enough to ask whether it’s still enough.

JULY 2 - Executive Negotiation Beyond the Deal

Most negotiations leaders face don’t happen across a table or end with a signature. They happen inside organizations, relationships, and moments of tension where authority, expectations, and incentives collide.This executive roundtable explores negotiation as an everyday leadership behaviour, not a transactional event.

In this Boardroom we’ll examine:

  • How leaders negotiate scope, priorities, and power long before terms are ever discussed
  • Why some negotiations feel stuck even when both sides are “aligned”
  • The role of timing, posture, and silence in shaping outcomes
  • When to hold the line and when movement creates more leverage later

Designed for leaders who want to negotiate with intent without eroding trust, overplaying leverage, or mistaking agreement for progress.

AUGUST 6 - The Advantage of Going Elsewhere: Blue Oceans

Most leaders are taught to compete harder in crowded spaces. Very few are given space to ask whether they’re competing in the right ones at all.

This executive roundtable explores “blue oceans” not as industries or frameworks, but as uncontested opportunity created by different ways of thinking in business, leadership, and personal trajectory.

In this Boardroom, we’ll examine:

  • Where leaders see underexplored opportunity that others are ignoring or dismissing
  • Why some spaces stay uncontested not because they’re small, but because they require different assumptions
  • How leaders identify blue oceans early, before language, funding, or validation exists
  • The personal and organizational risk of leaving red oceans behind

For leaders who suspect the biggest opportunities aren’t being fought over yet.

SEPTEMBER 3 - Reading the Room When the Room Shifts

We will explore conflict as a diagnostic signal something that reveals misalignment in roles, incentives, identity, or timing long before it shows up as performance issues or attrition.

The question isn’t how do we confront this? It’s what is this tension actually telling us?

In this Boardroom, we’ll examine:

  • The different types of conflict leaders experience task, role, power, values and why treating them the same creates damage
  • Why some conflict resolves itself and some metastasizes, depending on timing and containment
  • How seniority distorts feedback loops, causing leaders to receive tension late
  • When addressing conflict directly helps and when it amplifies the problem
  • Conflicts they escalated too quickly
  • Conflicts they let linger too long
  • And how to intervene earlier, cleaner, and with less collateral damage

For leaders who understand that conflict isn’t something to eliminate it’s something to read accurately.

OCTOBER 1 - The Residue of Leadership: The Legacy you Leave

Most leaders are trained to optimize for the next quarter. Very few are trained to think about what remains. This roundtable is designed for CEOs and executive who want to step out of performance mode and into legacy mode, not in a sentimental way, but in a strategic one. Long after the dashboards reset, something else endures.

In this Boardroom, we’ll explore:

  • What people actually remember leaders for 
  • The cultural residue leaders leave behind 
  • How to design decisions you’ll never have to explain later

A conversation about judgment, consequence, and the long shadow of leadership.

NOVEMBER 5 - The Patterns You Repeat: A Leadership Operating System

Leaders are told to focus on vision, strategy, and big decisions. But over time, it’s not the big moments that shape leadership outcomes, it’s the small, repeated behaviours that quietly govern how leaders think, decide, and show up.

This TBA Boardroom explores routines and habit formation through a leadership lens not productivity hacks or wellness trends.

In this session, we’ll discuss:

  • The invisible routines leaders already run, whether they’ve designed them or not
  • How habits shape decision quality, emotional regulation, and consistency under pressure
  • Which routines expand leadership capacity and which quietly erode it
  • Why willpower fails at senior levels, and what works instead

It’s about designing behaviours that support long-term leadership performance. For leaders who understand that discipline isn’t restrictive, it’s freeing.

DECEMBER 3 - The Year Ahead, Intentionally

December is one of the few moments in the year where leaders can step out of execution and look clearly at how they actually operated.

Designed to help leaders review the year with honesty not through KPIs or performance summaries, but through the decisions, patterns, and trade-offs that shaped it. Because the way a year unfolds is rarely the way it was planned.

In this Boardroom, we’ll explore:

  • What quietly shaped your year, beyond the plans you made in January
  • Which decisions expanded your capacity and which drained it unnecessarily
  • The patterns you’re carrying forward by default, not design
  • What to intentionally leave behind, before it shows up again

This is not a goal-setting workshop.
It’s a strategic reset focused on clarity, restraint, and intentional direction.

  • Close the year cleanly
  • Reduce cognitive load
  • And enter the next year with fewer open loops

SPONSOR A BOARDROOM

Sponsoring a Boardroom isn’t about logos, swag, or surface-level exposure. It’s about presence in a high-calibre room. Our partners are selectively chosen based on relevance, credibility, and value alignment. This is a chance to support meaningful executive dialogue, build relationships with decision-makers, and be associated with substance.

COMMUNITY RULES

The Brand Audit Club is a curated community for CEOs, Founders, and Director+ Executives. To maintain the integrity and focus of the group, membership is not open to Executive Coaches, Agency Founders, or Consultants at this time.

  • RESPECT FIRST → No spam, bullying, hate speech, or unsolicited DMs. Treat others as you’d like to be treated.
  • ENGAGE → Ask questions, share insights, give feedback, and celebrate wins
  • RECIPROCATE → Give more than you take.
  • CURATED CONTENT → This is a learning and networking space, not a cold-calling free-for-all for other agencies. This is also not a place for political content or political views. If you're just here to lurk, steal content or self-promote, this is not the right fit.
  • STAY ON TOPIC → Personal branding, content creation, visibility, and credibility-building. If it doesn’t help someone’s personal brand, it doesn’t belong here.
  • ACT→ Keep posts concise, valuable, and actionable.
  • APPLY→ Use what you learn to move your brand forward.
  • SHARE RESULTS → Show your progress to inspire others.
  • CONFIDENTIALITY → Any content or advice shared within the group should remain confidential and should not be distributed outside the group without express permission. This ensures a safe space for open discussion.

LEGAL NOTE

Christina Minshull, CEO of The Brand Audit as the owner of this community reserves the right and full discretion to remove any member from SubStack or WhatsApp community at any time, without notice.

Possible reasons for removal could include if their behavior is deemed disruptive, disrespectful, or not in line with the community guidelines or criteria listed above. This is to ensure the space remains valuable, positive, and focused on building strong personal brands.

This is a space only for CEOs, Founders and Executives (Director+). Every individual is personally vetted.

All information shared is subject to the intellectual property and copyright of The Brand Audit 2025. Reproduction, redistribution, or sharing of any content without prior consent is prohibited and may result in legal action.