APPLY FOR ACCESS

Less than 1% of CEOs and Executives create content consistently on LinkedIn yet 71% of consumers say an active CEO presence influences their likelihood to buy.

The Brand Audit Club is where that 1% is being built.

This is a curated club of CEOs, Founders, and Executives committed to building influence, credibility, and visibility through their personal brands.

WHY JOIN?

  • WEEKLY LINKEDIN IDEAS

    Stop the Scroll in 3-2-1 with ideas for CEOs, Founders & Execs on what to post on LinkedIn. A Weekly series titled "IDK What to Post" on Substack.

    • 3 LinkedIn Hooks
    • 2 LinkedIn Topics
    • 1 LinkedIn Structures

  • PREMIUM CONTENT

    Exclusive content & resources from an experienced former Head of Brand and Social [EY, LinkedIn, WestJet] turned CEO of The Brand Audit.

  • EXCLUSIVE OFFERS

    Be the first to know about new services and exclusive partner discounts from our partners (i.e. Hootsuite, HubSpot, TikTok + Creative Agency Partners).

  • EXECUTIVE EVENTS

    Quarterly, I host London Dinners curated where the guest list is intentional and designed to make you think differently. I also promote other events where executives can build their personal brands.

  • THE BOARDROOM

    A private monthly AMA session where you can bring your toughest questions on brand, social media, and personal brand strategy and walk away with perspective you won’t get by Googling.

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COMMUNITY RULES

The Brand Audit Club is a curated community for CEOs, Founders, and Director+ Executives. To maintain the integrity and focus of the group, membership is not open to Executive Coaches, Agency Founders, or Consultants at this time.

  • RESPECT FIRST → No spam, bullying, hate speech, or unsolicited DMs. Treat others as you’d like to be treated.
  • ENGAGE → Ask questions, share insights, give feedback, and celebrate wins
  • RECIPROCATE → Give more than you take.
  • CURATED CONTENT → This is a learning and networking space, not a cold-calling free-for-all for other agencies. This is also not a place for political content or political views. If you're just here to lurk, steal content or self-promote, this is not the right fit.
  • STAY ON TOPIC → Personal branding, content creation, visibility, and credibility-building. If it doesn’t help someone’s personal brand, it doesn’t belong here.
  • ACT→ Keep posts concise, valuable, and actionable.
  • APPLY→ Use what you learn to move your brand forward.
  • SHARE RESULTS → Show your progress to inspire others.
  • CONFIDENTIALITY → Any content or advice shared within the group should remain confidential and should not be distributed outside the group without express permission. This ensures a safe space for open discussion.

LEGAL NOTE

Christina Minshull, CEO of The Brand Audit as the owner of this community reserves the right and full discretion to remove any member from SubStack or WhatsApp community at any time, without notice.

Possible reasons for removal could include if their behavior is deemed disruptive, disrespectful, or not in line with the community guidelines or criteria listed above. This is to ensure the space remains valuable, positive, and focused on building strong personal brands.

This is a space only for CEOs, Founders and Executives (Director+). Every individual is personally vetted.

All information shared is subject to the intellectual property and copyright of The Brand Audit 2025. Reproduction, redistribution, or sharing of any content without prior consent is prohibited and may result in legal action.