Startup LinkedIn Ads Campaign

ABOUT

Increase your social ROI with LinkedIn ads with a former LinkedIn employee who has run 1000s of campaigns with enterprise + startup clients like Microsoft, Dell, IBM, Amazon, Hootsuite + more. This package is designed for startups who want to test LinkedIn advertising for a short period of time (3 Months) and is personalized to your unique brand, industry, objectives and target audience. 

DETAILS

• Mini Audit | Of existing historical campaigns, examination of competitors' ads and strategies for differentiation and refining the client's approach.
• Ad Account Set Up | Creation of the initial ad account, campaign groups, standardized naming convention and set up of up to 5 campaigns, 5 target audience personas and 25 ads for 3 month campaign. 
• Budget forecast | Establish the right budget for specific audience, maximum return on investment (ROI), with a focus on cost-per-click (CPC) and cost-per-impression (CPM) efficiency.
• Conversion Tracking | Help with LinkedIn Insight Tag and conversion tracking set up for tracking and analytics on the client’s website or landing pages.
• Objectives | Determine clear campaign objectives (brand awareness, lead generation, website visits, conversions, etc.).
• Audience | Define and refine the target audience based on demographics, industries, job titles, company sizes, and other LinkedIn-specific targeting criteria. Could include Custom ABM Audience Creation: Leverage existing CRM data or website visitors to create highly targeted custom audiences.
• A/B testing | A strategy for testing different variations of ad copy, imagery, and CTAs to optimize performance.
• Creative | Collaboration with Designers for Creative OR Stock Media Selection*
• Copywriting | Informed and optimized ad copy tailored to different audience segments, focusing on engaging headlines, persuasive descriptions, and effective calls-to-action (CTAs).
  
• Optimization | Monitor and analyze high/low performers and adjust accordingly. Set up retargeting ads to reach users who engaged with previous campaigns or visited key pages on the client’s website.
• Reporting | 3 Month Wrap Report with analytics, optimization learnings + future recommendations

Upon purchasing you are agreeing to The Brand Audit Client Terms and Conditions. Please take the time to read.