Social Media Audit | Startup

Unleash your brand's true potential with a thorough Social Media Audit conducted by a former Head of Social, Christina Minshull, designed to assess and elevate your social media presence across up to 2 platforms of your choice for your startup. This audit provides a holistic analysis, including a competitive review, to uncover opportunities for growth and optimize your social media strategy.

What’s Included in the Audit:

• Platform Performance & Optimization: A deep dive into your performance on selected platforms (LinkedIn, TikTok, Instagram, Meta, X, Pinterest, YouTube), examining your brand awareness, lead generation, profile optimization and discoverability strategies to ensure your presence is as visible as possible.

• Detailed Engagement Analysis: We evaluate how your audience interacts with your content, including post frequency, engagement rates, and the overall impact of your messaging. Insights on how to boost interaction and enhance audience reception will be provided.

• Hashtag & Growth Strategy: A tailored analysis of your hashtag strategy, identifying which tags are driving engagement and recommending optimized tags for greater reach. Additionally, we provide a growth strategy to build your audience organically and maximize long-term impact.

• Content Strategy & Creative Direction: Recommendations for content pillars and creative approaches that resonate with your target audience. This includes guidance on the consistency and tone of voice across platforms and media types (video, images, print) to ensure cohesive messaging.

• Audience Targeting & Segmentation: Optimizing audience segmentation to ensure you’re reaching the right people with the right content at the right time. We’ll also identify opportunities for differentiated communication strategies to cater to diverse audience groups.

• Competitive & Social Listening Analysis: A thorough competitive review to benchmark your social media performance against key industry players. We’ll also set up a unique social listening stream to monitor your brand through Hootsuite - Talkwater, key search terms, and identify industry influencers who might be engaging with your brand or sector.

• Opportunities & Action Plan: We’ll provide a detailed action plan with specific recommendations for improvement, as well as clear content pillars to guide your ongoing social media strategy. These actionable insights will help you streamline your presence, improve engagement, and capitalize on growth opportunities.

By the end of this audit, you’ll have a comprehensive roadmap with tangible recommendations to elevate your social media presence, outpace your competitors, and strengthen relationships with your target audience.

Upon purchasing you are agreeing to The Brand Audit Client Terms and Conditions. Please take the time to read.