Personal Brand Strategy | Starter

For the CEO or Executive who wants to start building a credible, consistent LinkedIn presence without overcomplicating it.

Starter isn’t “basic.” It’s intentional.

This isn't just your LinkedIn presence. It's your digital reputation – thoughtfully engineered. A Personal Brand Strategy designed by a Head of Brand & Social for a CEO or Executive who is looking to get started with their personal brand on LinkedIn. 

It strips away the noise and gives you the core engine every strong personal brand is built on: clear positioning, focused support, and content that shows up whether your calendar is exploding or not.

This is for leaders who don’t need the full service, they just need a sharp strategy and reliable execution to start building momentum.

INCLUDES:

• Discovery → Before we build anything, we get to know you.
  This includes personality profiling, voice testing, and a deep dive into your leadership style, communication patterns, and goals. It’s how I capture your tone, your values, and the way you think so everything we create sounds like you, not a template.
• Content Pillars → The themes, angles, and narrative lanes that define what you talk about and why it matters. Built to differentiate you from every other CEO posting generic leadership quotes.
• 1:1 Consulting → 4 hours/month of High-impact advisory time you can use however you need: strategy sessions, narrative development, scriptwriting, content reviews, or sharpening your message before a big moment. Flexible. Focused. Executive-level.
• Content Creation → 10 posts/month of polished, human, on-brand posts written in your voice and designed to build consistency, credibility, and recognition over time. You get a steady drumbeat of strategic content without lifting a finger.