You’re a busy CEO, Founder or Executive — let us handle your personal brand content. Your voice, our words. The Brand Audit creates high-quality social content that aligns with your personal brand, industry, and audience. Here's a glimpse into our content creation process.
Words are Tools—but Psychology is the Blueprint.
I don’t just write for platforms—I write for people.
Every piece of content I create is grounded in consumer psychology:
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What captures attention in a scroll?
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What builds trust within 3 seconds?
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What makes someone feel understood—and more likely to act?
I draw from principles of emotional resonance, cognitive bias, and behavioral triggers to craft content that doesn’t just inform—it influences. From the rhythm of a headline to the placement of a CTA, everything is intentional.
We Write Like You—Because We Know You
- This isn’t about slapping your name on cookie-cutter content. We start with a deep discovery process to capture your voice — not a templated “executive tone.” We invest time upfront to understand your personality, values, audience, and industry POV.
Strategy that’s Smart, Scalable & Searchable
- We use enterprise tools (valued at 100K+) as we have a partnership with Hootsuite + Talkwalker. We use their platform to track industry trends, audience sentiment, and white space. Everything written is data-backed, SEO-informed, and tailored for the nuances of the platform you're distributing your content on whether it be LinkedIn, X, Instagram, Meta, or TikTok.
Designed for C-Suite Schedules
- We do weekly or bi-weekly check-ins on your terms. Usually, only 1 hour weekly is required. Minimal lift on your end. Maximum return on visibility.
Executive Lens, Not Copy-Paste Content
- We’ve led teams, managed crises, and shaped global brand narratives. That context matters. You’re not getting a junior copywriter who has spent 3 years in the industry — you're getting an executive communicator who understands the weight of every word and has operated in Tech, Telco, Banking, CPG, Retail, and Aviation industries. Personal brand content is reputation architecture not posting to post.
Every Word with a Why
- Every post, article, and keynote line is written with intentionality. Whether you’re attracting talent, securing speaking gigs, or elevating your industry authority — it all ladders back to measurable outcomes. We hold ourselves accountable to measurement and outcomes not just ideas.
High-Caliber Batched Content
- We deliver content in structured batches — monthly, 6-month, or 12-month repositories—with a streamlined review and one included revision for voice, tone, and message calibration.
Done-for-You Publishing
- We can handle the posting too. With your permission, we schedule and publish directly via Hootsuite to your LinkedIn. You stay consistently visible—without lifting a finger.
My Process Doesn’t End at “Publish.”
- Once the personal brand content is live, I measure the performance insights with Hootsuite looking at engagement, comments, and commentary feedback. Why? Because voice isn’t static. It sharpens over time. The more feedback loops we get the more precise, consistent, and powerful your brand voice becomes. Every post is a step toward building not just reach—but resonance.
Note: This blog is copyright of The Brand Audit. We would love you to share this content, but please always credit any ideas shared to Christina Minshull or The Brand Audit. Unauthorized copying is a violation of intellectual property law and may result in legal action.
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