Personal Brand Strategy | Pro

For the leader who wants to show up with authority, clarity, and consistency on LinkedIn and wants a partner to drive it, not just advise on it.

This isn't just your LinkedIn presence. It's your digital reputation – thoughtfully engineered. A Personal Brand Strategy designed by a Head of Brand & Social for a CEO, Founder or Executive who are looking to lead on LinkedIn and thoughtful elevate their existing personal brand.

Pro gives you the strategy and execution you need to elevate your visibility, sharpen your messaging, and create meaningful engagement with more consulting and a most consistent posting cadence than the starter. 

It’s the perfect middle ground: robust, efficient, and built for leaders who want influence without the maintenance of doing it themselves.

Includes:

• Discovery → Before we build anything, we get to know you. This includes personality profiling, voice testing, and a deep dive into your leadership style, communication patterns, and goals. It’s how I capture your tone, your values, and the way you think so everything we create sounds like you, not a template.
• LinkedIn Masterclass → Learn the strategy behind the LinkedIn algorithm and high-performing executive content in a 1:1 two hour masterclass. 
• Content Pillars → Your strategic narrative lanes. Themes, angles, and storylines informed by Hootsuite social-listening data from your industry and audience. Built to differentiate you from every other CEO posting recycled leadership advice.
• 1:1 Consulting → 6 hours/month of High-impact advisory time. Use your hours however you need: strategy sessions, narrative development, video scriptwriting, content reviews, prepping for high-visibility moments, or tightening your positioning. Flexible, focused, and designed for executives.
• Content Creation → 15 posts/month. Each post is crafted in your voice, backed by your expertise, and engineered for recognition, credibility, and consistency. It’s the content cadence of a leader people take seriously.