LinkedIn Writing Guide

Write Better Than 99% of LinkedIn

LinkedIn isn’t a writing platform. It’s a scanning platform.
People don’t read, they filter. In half a second, their brain decides: “Is this worth my attention?”

That’s why great LinkedIn writing isn’t about sounding clever. It’s about being strategically readable — designed for how the human brain actually consumes content.

This guide distills 50 neuroscience-backed writing tactics from Christina Minshull, former Head of Brand & Social at EY, LinkedIn, and WestJet now CEO of The Brand Audit.She’s reverse-engineered hundreds of high-performing posts to uncover what really drives visibility, memorability, and trust.

If you want to stop blending in and start getting remembered, this is where you start.