LinkedIn Writing Guide

Write Better Than 99% of LinkedIn

LinkedIn isn’t a writing platform. It’s a scanning platform.

People don’t read — they filter. In half a second, their brain decides: “Is this worth my attention?”

That’s why great LinkedIn writing isn’t about sounding clever. It’s about being strategically readable, designed for how the human brain actually consumes content.

The Write Better Than 99% of LinkedIn Guide distills 50 neuroscience-backed writing tactics from Christina Minshull, former Head of Brand & Social at EY, LinkedIn, and WestJet, now CEO of The Brand Audit.

She’s reverse-engineered hundreds of high-performing posts to uncover what really drives visibility, memorability, and trust.

WHAT’S INSIDE

• Writing Frameworks: 50 neuroscience-backed tactics that make your posts more readable, scannable, and memorable.
• Formatting Templates: Proven post structures that guide attention and trigger recall.
• Real Examples: 50 examples of successful posts that show what works and why.
• Readability Checklist: A diagnostic tool to instantly improve clarity and flow.

PERFECT FOR

• CEOs & Founders building thought leadership on LinkedIn.
• Subject-matter executive experts with ideas worth sharing and stakes too high to sound generic.
• Anyone ready to move from posting to positioning.

FORMAT

• 55 Page Guide
• PDF Format
• Instant Digital Download

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