LinkedIn Commenting Guide

Turn comments into clients without posting every day.

Most people think growth on LinkedIn comes just from posting more. It doesn’t. It comes from showing up in the LinkedIn ecosystem better.

After two decades as a Head of Brand & Social [ex- LinkedIn, EY, and WestJet] and now advising executives across Amazon, Cisco, and Microsoft I can tell you this: the comment section is where reputation is really built.

The goal isn’t to comment more. It’s to comment intentionally.

WHAT’S INSIDE

• Commenting Frameworks: Proven structures to write comments that get remembered, not ignored.
• Authority Engine: Techniques to build visibility in other people’s audiences and algorithms.
• Neuroscience Notes: Insights into how comments trigger recognition, trust, and memory.
• Editable Comment Vault: 100 plug-and-play comment templates for every scenario: agreement, challenge, teaching, storytelling, and more.

PERFECT FOR

• CEOs & Executives building authority without relying on constant posting.
• Founders and creators growing visibility or gain sales leads through smart engagement.
• Marketing and social teams training employees to show up with insight, not generic comments. 
• Anyone who wants to turn comments into conversations and conversations into clients.

FORMAT

• 22 Page Guide
• PDF Format
• Instant Digital Download

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