LinkedIn Ads Masterclass | Marketing Team

Most marketers use LinkedIn ads. Few truly understand them. This masterclass bridges that gap.

Led by a former LinkedIn employee and Head of Social who has run thousands of LinkedIn campaigns across various tech companies and clients like Amazon, Cisco, Dell, IBM and more. This Masterclass is customized for your brand and designed for marketing teams ready to go beyond surface-level tactics—and build campaigns that actually move the needle on awareness and acquisition.

At LinkedIn, one part of my role was to train agency teams like MediaCom, Omnicom, Mindshare, OMD, PHD, Zenith + more to use the LinkedIn Campaign Manager. 

You’ll get a behind-the-scenes look at how the platform really works, what most advertisers miss, and how to architect high-performing campaigns that align with your brand, objectives, audience, and budget.

This isn’t about theory. It’s about execution—smarter, faster, and with confidence.

THE DETAILS:

• TYPE: Marketing Team Masterclass
• DISCOVERY SESSION: 1 Hour
• DURATION: 2 Hours

TOPICS COVERED:

• The LinkedIn algorithm
• LinkedIn campaign manager set up
• Choosing your LinkedIn Objective 
• LinkedIn product overview
• Advanced LinkedIn audience targeting 
• LinkedIn insight tag set up
• Account-based marketing (ABM) on LinkedIn
• Website demographics 
• Campaign demographics
• Budgeting - auto vs. manual bidding strategy
• Creative best practices
• Campaign structure for A/B testing
• Campaign optimization
• Reporting and measurement 

Upon purchasing you are agreeing to The Brand Audit Client Terms and Conditions. Please take the time to read.