Personal Brand Masterclass

For CEOs and executives who want to be seen, remembered, and respected. Led by a former LinkedIn leader, Top Voice, international speaker, and former Head of Brand and Social at global enterprise brands, this masterclass gives your team a strategic advantage. Your team will learn how to build personal brands for real audiences, algorithms, and authority, increasing visibility, credibility, influence, and trust.Fully bespoke to your industry, brand, and audience.

DURATION: 2 Hours

FORMAT: Virtual or In-Person for Team of 10

CONTENT

• THE TRUST ECONOMY | Why trust now matters more than attention alone.
• THE SCIENCE OF TRUST & ATTENTION | How people notice, judge, remember, and believe.
• THE PILLARS OF A TRUSTED BRAND | The core foundations of authority, proof and trust signals and demonstrate real authority and credibility.
• IDEAS WORTH FOLLOWING | How to turn your experience and expertise into ideas that build authority. 
• CONTENT STRATEGY & PILLARS | Establish 4–5 content pillars and 50+ relevant topic ideas aligned to your expertise, audience, and objectives.
• YOUR LINKEDIN PROFILE AS A CREDIBILITY ENGINE | How to refine your profile to convert attention into trust and commercial opportunities.
• FROM SCREEN TO ROOM | How to build a brand that carries from LinkedIn to meetings, stages, events, and conversations.
• LONG-TERM BRAND BUILDING | How to build the habits, systems, and consistency that make your personal brand compound over time.

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