LinkedIn Guide for CEOs

The ultimate guide for creating a LinkedIn presence as a CEO, Founder, Entrepreneur, or Executive. 

A CEO’s personal brand can positively or negatively impact the organization. To control the narrative on your personal brand it's imperative one build a brand presence on LinkedIn. 

Learn directly from a LinkedIn Alumni on how to create a profile and presence that helps you be the face of your company to build brand awareness, generate sales, and attract talent. 

INCLUDED IN THE 25 PAGE GUIDE:

SEO-optimized profile recommendations on:

• How to construct a personal brand
• Profile photo 
• Headline & URL
• Banner
• Contact Info
• About section
• Experience section
• Education & skills
• Rich media
• Recommendations 
• Interests and groups
• Newsfeed customizations to track innovations, trends, and relevant news within your niche
• Thought leadership for CEO presence: building a brand, driving leads, talent recruiting 
• LinkedIn Top Voice award
• How to establish yourself as an authentic thought leader
• Connected behaviours