LinkedIn Guide for Professionals

The ultimate guide for creating a LinkedIn presence as a business professional.

Your personal brand and LinkedIn presence can help you get promoted, get a raise, or find a new dream job. A personal brand can positively or negatively impact your access to new opportunities both internally and externally. To control the narrative on your personal brand it's imperative one build a brand presence on LinkedIn.

Learn directly from a LinkedIn Alumni on how to create a profile and presence that helps you connect to opportunities on LinkedIn. 

INCLUDED IN THE 25 PAGE GUIDE:

• How to construct a personal brand
• Profile photo 
• Headline & URL
• Banner
• Contact Info
• About section
• Experience section
• Education & skills
• Rich media
• Recommendations 
• Interests and groups
• Newsfeed customizations to track innovations, trends, and relevant news within your niche
• Thought leadership for business professional presence
• LinkedIn Top Voice award
• How to establish yourself as an authentic thought leader
• Connected behaviours

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