TheBrandAudit
LinkedIn Content | Executive Team
LinkedIn Content | Executive Team
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For busy Executive Teams who want to grow on LinkedIn without touching the keyboard. We don’t just write for you – we listen to you.
Every month, I do 1:1 listening sessions with each member of your team to understand what you're thinking, what is changing in your industry and take the thoughts from your head to translate them into words.
I couple your thoughts with audience data. Tapping into social insights from your audience using enterprise-grade tools like Hootsuite and Talkwalker. This means your content sounds like you and speaks to them. This package assumes 5 executive team members.
Your Time Commitment:
- Initial Discovery & Brief – 3 hours per person
- Monthly Strategy Sync – 1 hour per person
What's Included:
- 1:1 Strategy Session | Initial 2 Hour Discovery Session X 5 Executive Team members to understand objectives and hear your story.
- Brand Voice Analysis | Initial tests to understand how you think and how you want to show up on LinkedIn. We study your interviews, past content, and language patterns to build a voice that feels genuine to you.
- Content Calendar | built around personal 3-5 brand content pillars
- LinkedIn Content Creation | 180 Strategic LinkedIn Posts per month (3/week cadence per executive). Including a variety of formats: story-driven, data-backed, contrarian, and engagement-focused.
- Commenting Strategy | 25 custom comment replies to increase post visibility and build deeper audience connection. Without you having to search LinkedIn and having to think about what to say.
- Consulting | Monthly 1 HR strategy syncs per executive to adjust messaging, review insights and inform content creation. Plus Monthly syncs with marketing team to pivot on strategy as needed.
- Scheduling | Scheduling Content in Hootsuite based on best times to publish on platform and customized for your specific followers.
- Reporting | Monthly Insights Report with engagement data, post trends, recommendations and content opportunities.
