10 Ways to Structure Your LinkedIn Posts

10 Ways to Structure your LinkedIn posts

LinkedIn can be a powerful platform for professional networking and building your personal brand, but many clients are frustrated by the lack of engagement on their LinkedIn posts.

Often, one culprit behind this lack of engagement is the structure of their content. While social media content best practices are important, it's also essential to understand that crafting a compelling post goes beyond the content itself.

In this article, we'll explore the often-overlooked art of post structuring and share 10 formulas to help you transform your LinkedIn presence into a magnet for likes, comments, and connections.

1. AIDA Model:

  • Attention: Grab the audience's attention with a compelling headline or opening statement. Make it intriguing, time sensitive or use FOMO (Fear of Missing Out). 
  • Interest: Generate interest by discussing the audience's problem or need.
  • Desire: Create desire by highlighting the benefits of your product or service. Show how you can make the customer's life better or easier. 
  • Action: Encourage the audience to take action, such as making a purchase, sharing a social post or signing up for a newsletter.
2. PAS Formula:
  • Problem:  Begin by identifying and acknowledging a problem or pain point your audience faces. This creates a connection with their experiences.
  • Agitation: Agitate the problem by discussing the negative consequences or challenges.  Make the audience feel the urgency of addressing this issue.
  • Solution: Introduce your product or service as the solution to the problem.
3. Features and Benefits:
  • List the features of your product or service.
  • Explain how these features translate into benefits for the customer.
  • Highlight the unique selling points that set your offering apart.
4. Before-After-Bridge:
  • Before: Describe the reader's current situation or problem.
  • After: Paint a picture of how their life could be improved with your solution.
  • Bridge: Show how your product or service can bridge the gap between the "before" and "after."
5. Problem-Agitate-Solution-Action (PASA):
  • Problem: Identify the audience's problem.
  • Agitate: Describe the pain and frustration associated with the problem.
  • Solution: Introduce your solution as the remedy.
  • Action: Call the audience to take action to solve their problem.
6. Storytelling to Break the 4th Wall:
  • Share a relatable and compelling story that connects with the reader.
  • Use storytelling elements like characters, conflict, and resolution.
  • Show how your product or service plays a role in the story's resolution.

7. Problem-Solution-Benefit (PSB):

  • Problem: Identify the problem your audience is facing.
  • Solution: Present your product or service as the solution to the problem.
  • Benefit: Explain the specific benefits and advantages of your solution.
8. The 5 Ws and H:
  • Who: Define your target audience.
  • What: Explain what your product or service is.
  • Why: Discuss the reasons why your offering is valuable.
  • Where: Mention where and how to access your offering.
  • When: Highlight any time-sensitive aspects.
  • How: Explain how your product or service works
9. FAB Technique (Features, Advantages, Benefits):
  • Features: List the features of your product or service.
  • Advantages: Explain how these features translate into advantages.
  • Benefits: Describe the specific benefits the customer will enjoy.

10. QUEST 

  • Question: Start your content with a compelling question or a thought-provoking statement. This serves to grab the reader's or viewer's attention and make them curious about the content's subject matter.
  • Uncover: Next delve into the topic and provide information, context, or data that helps answer the initial question. This is where you provide background and set the stage for your content.
  • Educate: Provide valuable information, insights, or knowledge related to the topic. This is the heart of your content, where you educate your audience and provide solutions, explanations, or guidance.
  • Story: Incorporate a story or anecdote that relates to the topic. Stories are powerful tools for making content relatable and memorable.
  • Takeaway: Offer clear takeaways or actionable points that the audience can apply in their own lives or work. This step provides practical value and ensures the audience gains something from your content.


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