The State of Personal Branding 2025™ is the first global study of how today’s CEOs, executives, and entrepreneurs are shaping their visibility in an era defined by AI, algorithm shifts, and rising expectations of leadership. This is the Age of Artificial Authority.

Why This Study Matters Now

AI has lowered the cost of content, but raised the cost of trust. Social platforms are evolving faster than leadership norms. Stakeholders want transparency, not polished corporate statements.

In this environment, executive social media has become a strategic advantage, not a nice-to-have. The leaders who understand how to show up intentionally are pulling ahead in opportunity, talent attraction, and market credibility.

This study aims to understand how.

What We’re Exploring

Over the past year we have gathered insights from 1,000+ CEOs and Director-level executives across industries and countries to examine:

• How leaders define authority and credibility in the age of AI
• The personal branding behaviours that drive opportunity, trust, and impact
• How visibility is influencing career progression and reputation
• The internal and external barriers that keep leaders from showing up online
• Trends shaping the next decade of executive communication and influence
• Your perspective will help shape a data-driven understanding of where leadership is heading — and what will separate visible, trusted executives from those who fade into the noise.

Who Should Participate

• CEOs
• Founders
• C-Suite
• Director+ Executives

If you’re responsible for people, decisions, revenue, innovation, or public-facing leadership, your voice belongs in this data set.

WHAT YOU'LL RECEIVE

Participants will gain early access to:

• The full findings.
• Key insights on executive credibility in the age of AI.
• Comparative trends across geographies, gender and leadership levels.
• You'll also have the option to contribute a quote for publication in the final report.

RELEASE TIMELINE

The report will be published here in 2026.