Why Hire an Executive Ghostwriter

Why Hire an Executive Ghostwriter

You're a busy CEO, Founder or Executive.

You don't have time to waste.

You don't even have time to read this article.

So I'll make it short. 

Executive Social is the Future.

And every year the importance of Executive Social Media grows. 

In 2024:

  • 73% of decision-makers use thought leadership as an important way to vet companies that they’re considering. (1)
  • 71% of consumers are more likely to buy from a company if its CEO is active on social media. (2)
  • 61% are even willing to pay a premium for brands they consider thought leaders. (1)
  • 63% will buy or advocate for brands based on their beliefs and values. (2)

Despite the power of thought leadership to drive business results, most organizations say it is under-resourced, misused, and not measured appropriately. (1)

LinkedIn estimates less than 1% of executives post or create thought leadership daily. 

With 1B+ professional members on the LinkedIn platform this is a huge opportunity for investing in executive social. 

Here's how an experience executive ghostwriter can help:

  1. Time-Saving: Packed schedules make it difficult to find time for content creation. Ghostwriting allows you to delegate the writing process, freeing up valuable time for other priorities. 
  2. Expertise Amplification: Executive perspective is in high demand, especially with recent changes in Google's Algorithm, but you may not always have the writing skills to effectively convey them. Ghostwriters can articulate these insights in a polished and engaging manner, enhancing the executive's credibility and thought leadership on LinkedIn.
  3. Consistency: Maintaining a consistent presence on LinkedIn is one key to building a strong personal brand and professional network. Ghostwriting ensures a steady stream of high-quality content, keeping your profile active and relevant.
  4. Brand alignment: Ghostwriters that have worked in the corporate world and sat on executive teams know how to write in a professional and polished way. They work closely with you to ensure that your LinkedIn content aligns with your personal brand voice, career/company objectives and corporate brand messaging. This ensures a cohesive and authentic online presence that resonates with your target audience.
  5. Trust and Reputation: Well-crafted LinkedIn posts can spark conversations, attract followers, and position you as a trusted authority in your industry. 
  6. Crisis Communications:  How executives respond to a crisis can significantly impact their reputation and the reputation of their organization. Ghostwriters can help executives demonstrate strong leadership, transparency, and accountability, which can enhance trust and credibility with stakeholders.
  7. Inspiring your Employees & Partners: LinkedIn is a platform where executives can directly communicate with various stakeholders, including employees, customers, investors, and the media. Ghostwriting enables executives to address concerns, provide updates, and manage expectations in real-time, fostering transparency and understanding during challenging times.
  8. Narrative Control:  Misinformation and rumors on social media can spread rapidly. By proactively publishing thoughtfully crafted LinkedIn posts, executives can assert control over the narrative, ensuring that accurate information is disseminated to their professional network and beyond.

Overall, executive ghostwriting enables CEOs, Founders and executives to maximize their presence on LinkedIn, leveraging their expertise to connect with their audience and drive meaningful engagement.

________________________________________________________________________

Need help with your Executive Social Strategy? 

We have masterclasses, and executive ghostwriting for CEOs, Founders and Executives. Contact us to Unleash your Brand's Potential.

 

Sources: 

1. 2024 Edelman-LinkedIn Thought Leadership Impact Report https://www.edelman.com/expertise/Business-Marketing/2024-b2b-thought-leadership-report

2. 2024 Edelman Trust Barameter https://www.edelman.com/trust/2024/trust-barometer

Back to blog

Leave a comment

Please note, comments need to be approved before they are published.