How to Pick the Right Personal Brand Agency

Not all personal brand agencies are created equal. 

There's a lot of my clients that come to me AFTER they have wasted time and money with another personal brand agency. 

While executive social media can have a huge impact to your business - it can also make a huge impact if done wrong. 

Some criteria below to help you evaluate:

Criteria #1 | Do they come from a Brand Marketing / Social Media Background?

• Do they have a marketing degree with years of experience?
• Have they actually built large corporate brands to understand the macro strategy or is it just based on what they have learnt on the internet about personal branding?

Criteria #2 | Does The Personal Branding Agency have any Partnerships that can help?

• Building a personal brand does not happen in isolation so it's important to consider how they work with the ecosystem and if they are certified partners.
• It's not just about creating great content - it's about creating great content in the context of the social media algorithms.

Criteria #3 | Does The Personal Branding Agency Connect Your Goals To ROI?

• Do they work with not only your personal brand objectives, but also business objectives?
• Have they worked as Marketing Leaders to help you not only understand, but also help you set these objectives? 
• Do they have social management technology to help you analyze and audit your presence and your competitors presence?

Criteria #4 | Have they been a part of an executive team?

• As a CEO or Executive you know better than anyone with experience comes understanding. It's hard to advise on a personal brand if you haven't been in that seat.
• Hiring a personal brand consultant that has led teams and been part of very nuanced executive conversations can be very helpful - especially in times of crisis management on social media. 

Criteria #5 | Am I getting Bespoke or just Cookie Cutter Advice?

• Are they customizing the process to our brand, industry, team members or just giving us a cookie cutter personal brand advice they give every client?
• Are they going to create custom content pillars and topics for us, or just use generic content pillars that everyone in our industry is using?

Criteria #6 | Do they Practice what they Preach?

• Are they investing in their personal brands with genuine content or simply buying their followers with advertising? How has that impacted them and their business? 
• Are they on all the different social platforms to understand their unique ecosystems and nuances?

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