Learn how to build your executive brand on LinkedIn in only 1 hr/day. We know you're busy. Here's how to do LinkedIn efficiently according to an Ex-Linkedin manager.
Customize your feed.
- Time Allocation: 5 Minutes
- Directions: Follow other leaders, brands, hashtags and competitors in your industry. This will help make your newsfeed relevant.
Axe the Fluff
- Time Allocation: 5 Minutes
- Directions: Use the --- ellipses on the side of posts to tell the LinkedIn Algorithm what you don't want to see (and why). This will keep your newsfeed relevant.
Scroll your newsfeed.
- Time Allocation: 10 Minutes
- Directions: Analyze what topics and articles are trending.
Choose one topic / article.
- Time Allocation: 10 Minutes
- Directions: Write a post with your unique perspective. try to find a new angle, core insight, or contrarian perspective from the original author.
Use Answer the Public.
- Time Allocation: 5 Minutes
- Directions: This tool will help you understand what your audience is searching surrounding that topic.
Select 5 posts to interact with.
- Time Allocation: 10 Minutes
- Directions: Be Social! comment on that post tagging the original creator. Avoid generic statements like I agree/disagree, or that's interesting. add value to their original commentary, explain your POV and be respectful always.
Network & Answer 1-2 DMs.
- Time Allocation: 10 Minutes
- You wouldn't ignore people in real life so don't ignore your LinkedIn inbox. you never know who could be a future customer, advocate or employee.
Connect with 5 new people.
- Time Allocation: 5 Minutes
- Directions: Diversify your network with new voices and perspectives. Personalize your connection requests with a brief message explaining why you'd like to connect. Building a broader network will increase your visibility and potential opportunities.
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