Build your Executive Brand on LinkedIn

Build your executive brand on LinkedIn

Learn how to build your executive brand on LinkedIn in only 1 hr/day. We know you're busy. Here's how to do LinkedIn efficiently according to an Ex-Linkedin manager.

Customize your feed. 

  • Time Allocation: 5 Minutes
  • Directions: Follow other leaders, brands, hashtags and competitors in your industry. This will help make your newsfeed relevant. 

Axe the Fluff

  • Time Allocation: 5 Minutes
  • Directions: Use the --- ellipses on the side of posts to tell the LinkedIn Algorithm what you don't want to see (and why). This will keep your newsfeed relevant. 

Scroll your newsfeed.

  • Time Allocation: 10 Minutes
  • Directions: Analyze what topics and articles are trending.

Choose one topic / article.

  • Time Allocation: 10 Minutes
  • Directions: Write a post with your unique perspective. try to find a new angle, core insight, or contrarian perspective from the original author.

Use Answer the Public.

  • Time Allocation: 5 Minutes
  • Directions: This tool will help you understand what your audience is searching surrounding that topic.

Select 5 posts to interact with.

  • Time Allocation: 10 Minutes
  • Directions: Be Social! comment on that post tagging the original creator. Avoid generic statements like I agree/disagree, or that's interesting. add value to their original commentary, explain your POV and be respectful always.

Network & Answer 1-2 DMs.

  • Time Allocation: 10 Minutes
  • You wouldn't ignore people in real life so don't ignore your LinkedIn inbox. you never know who could be a future customer, advocate or employee.

Connect with 5 new people.

  • Time Allocation: 5 Minutes
  • Directions: Diversify your network with new voices and perspectives. Personalize your connection requests with a brief message explaining why you'd like to connect. Building a broader network will increase your visibility and potential opportunities.

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Need help with your Personal Brand Strategy? 

Reach out to us for social media consulting, masterclasses, and executive ghostwriting.We help both busy executives and companies with their brands on social.

Contact us to Unleash your Brand's Potential.

 

 

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