Leverage the power of algorithms to amplify your personal brand presence.
In this blog, we'll unravel a few mysteries behind LinkedIn's intricate algorithms and provide you with actionable strategies to not only be seen, but be remembered.
But only a few tips, you'll have to buy a Masterclass if you want them all...
Enhance your personal brand on LinkedIn with these 10 algorithm tips:
TIP 1 - Linkedin is a community. posting is not enough. ensure that you're nurturing that community. Use the 3-1-1 method. engage with 3 posts, share 1 post, post one post.
TIP 2 - Use tags wisely. if they don't engage that will slow your post's reach.
TIP 3 - LinkedIn content score operates on 3 parameters. 1) relevance: the relevance of the post to a distinct audience. 2) Expertise: the Author's expertise in the post's subject area. 3) Engagement: The presence of "meaningful comments" from people historically interested in your post topic.
TIP 4 - Use 3 or fewer hashtags to signal to the algorithm the topic you're speaking on.
TIP 5 - Ensure you're responding to comments within 1 hour of posting.
TIP 6 - Don't edit your posts right away. wait at least 30 minutes.
TIP 7- Aim to add value. give the audience some valuable education or insight right away.
TIP 8 - LinkedIn's updated algorithm rewards knowledge-rich posts by extending their reach beyond its immediate network.
TIP 9 - Avoid being the first to comment on your post - it will slow your post's reach.
TIP 10 - Liking someone content will increase the propensity of you seeing that members content in the feed again - encourage actions from your followers.
Lastly, remember that social algorithms change, But what doesn't is people wanting to connect and learn. Focus on creating dialogue with your audience and you'll succeed every time.
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