Skip to product information
1 of 1


LinkedIn Masterclass | Executive Team

LinkedIn Masterclass | Executive Team

Regular price $5,000.00 CAD
Regular price Sale price $5,000.00 CAD
Sale Sold out

Master LinkedIn to build a personal brand, build your network, create an engaged company and drive sales with an experienced LinkedIn Alumni.


  • TYPE: Executive Team Masterclass
  • MAX ATTENDEES: 10 employees 
  • DURATION: 2 Hours
  • OUR APPROACH: Learn Here


  1. Introduction to LinkedIn and Personal Branding
    • Overview of LinkedIn: Understanding the platform's purpose, audience, and features.
    • Importance of Personal Branding: Explaining why personal branding matters for Executives and how it can differentiate them in a competitive market.
    • How to build a personal brand within an existing brand.
  2. Optimizing Your LinkedIn Profile
    • Profile Basics: Guidance on creating a professional profile photo, writing a compelling headline, and crafting a strong summary.
    • Completing Your Profile: Tips for filling out all sections of the profile, including work experience, education, skills, and endorsements.
    • Leveraging Multimedia: Incorporating rich media such as videos, presentations, and articles to showcase expertise and personality.
  3. Content Strategy for CEOs & Executives
    • Understanding Your Audience: Identifying and targeting the right audience on LinkedIn.
    • Content Types: Exploring different types of content (e.g., status updates, articles, videos) and their benefits.
    • Creating Engaging Content: Tips for crafting compelling posts, sharing insights, and sparking conversations.
    • Content Calendar: Developing a content calendar to maintain consistency and relevance.
  4. Commenting and Engagement Strategy 
    • Creating a Top Prospects list: Following companies and key executive contacts. 
    • Monitoring keywords
    • Monitoring competitors 
    • Engaging with Connections: Techniques for engaging with connections through likes, comments, and shares.
  5. Building Relationships and Networking
    • Connecting Strategically: Best practices for sending connection requests and building a quality network.
    • Direct Messaging: Approaches for initiating and nurturing relationships through personalized messages.
  6. Thought Leadership and Expertise
    • Establishing Authority: Strategies for positioning oneself as a thought leader in the industry.
    • Sharing Insights: Tips for sharing industry news, trends, and expertise to provide value to connections.
  7. Managing your Brand and Reputation
    • Responding to feedback, reviews, and endorsements.
    • Handling negative comments or criticism professionally.
    • Maintaining a consistent and authentic personal brand voice.
  8. Measuring Success and Iterating
    • Key Metrics: Identifying relevant metrics to track, such as profile views, engagement, and connections.
    • Analyzing Performance: Using LinkedIn analytics and third-party tools to evaluate the effectiveness of content and activity.
    • Iterative Improvement: Continuously refining strategies based on data insights and feedback to optimize results.
  9. Case Studies and Success Stories
    • Showcasing real-life examples of CEOs and Executives who have successfully leveraged LinkedIn and personal branding to achieve their goals.
    • Analyzing their strategies, tactics, and results to inspire and educate participants.
  10. Q&A 
    • Providing an opportunity for sales teams to ask questions of a LinkedIn alumni, share insights and talk within their team about what is/isn’t working. 
View full details